If you’re looking to upgrade or replace your electric toothbrush, this is the time of year to do it, and you’re in the right place to find the best deals. Tech Advisor has reviewed and rated every Oral-B iO model – in fact, every Oral-B model still available to buy in the UK. We know what you should pay for each one and whether the prices on offer should tempt you to open your wallet.
Following, we’ve hunted down the best deals on offer right now. If you’re not ready to buy yet, bookmark this page, as we’ll be keeping the list fresh through until Cyber Monday. We’ve focused on the iO line as we think these are Oral-B’s best brushes at the moment, but we’ll include models from its classic line when we think they’re still worth investing in – and when the deals are good enough.
In many cases, when you’ll see an Oral-B Black Friday deal, the retailer will calculate the discount from the brush’s original launch price, not its regularly available price, so the saving seems huge. In our round-up of the best deals below, we’ll give you a much more realistic estimate of what you’ll be saving. And we’ll only recommend deals we’d go for ourselves: discounts that are on par or better than the best we’ve seen before.
For expert advice on which model to buy, see our top recommendations in our round-up of the best Oral-B electric toothbrushes. And to find out the differences between Oral-B’s iO models and find out which features each one has, see our complete Oral-B iO guide.
You can find all our recommended tech discounts in Tech Advisor’s Black Friday deals hub.
Best Oral-B iO Black Friday deals at a glance – last updated on 1 December
These are the top deals on the models we’d recommend:
- Oral-B Pro 3 – £29.49 (£10.50 off) from Pharmacy2U
- Oral-B iO3 – £49.99 (£20 off) from Amazon
- Oral-B iO6 – £90 (£40 off) from Boots
- Oral-B iO8 – £130 (£30 off) from Pharmacy2U
- Oral-B iO9 – £162 (£38 off) from Boots
And one to miss: This iO2 twin-pack deal for £54.99 from Amazon may look tempting, but don’t buy it in the belief that the iO2 is the same as other iO models. It has a different motor, brushing action and pressure sensor. We think it’s a decent model if you’re moving from a manual brush and looking for a gentle electric toothbrush – but if you can spend a bit more, we’d recommend opting for the iO3.
Best Oral-B Pro 3 deal: Best Pro 3 discount
- Deal price: £29.49 from Pharmacy2U
- Usual price: £40
- Saving: £10.50
When we reviewed the Pro 3, it was available for £40, but it’s regularly on sale for less now. The best deal we can find for a brush for Black Friday is £29.49 from Pharmacy2U. The next best is £30.99 from Currys.
Foundry
Why buy it? You can buy an Oral-B for less (see the Vitality Pro, which is usually available for around £25, but which you can get from Amazon in the Black Friday sales for £22.49, or a twin-pack for £37.98, also from Amazon) but this is the cheapest model we can wholeheartedly recommend. Its brushing performance is good and it has a decent number of features including a pressure sensor, two-week battery life and brushing timer. But bear in mind that it is noisier than the iO models and if your budget can stretch a bit further, we’d recommend opting for the iO3.
Who’s it for? Anyone looking to upgrade from a manual brush or replace an elderly model on a budget.
You can find out more in our Pro 3 review.
Best Oral-B iO3 deal: iO Series 3 discount
- Deal price: £49.99 from Amazon
- Usual price approx. £60-£70
- Saving: £10-20
In spite of what you might read on the product page, the Oral-B iO3 is regularly available for around £60-£70. A decent sales price is £50, and you can currently find the iO3 for £50 from retailers including Amazon, Boots and Currys, saving you £10-£20.
It’s not as good as the twin-pack deal we spotted earlier in the week, where the brushes worked out at £37.50 each. That’s sold out now but it’s likely to reappear in a Christmas or January sales deal if you can wait.
Emma Rowley / Foundry
Why buy it? It’s a simple but brilliantly effective electric toothbrush with these key features:
- iO brushing performance
- light ring pressure sensor
- 3 brushing modes – daily clean, whitening and sensitive.
Who’s it for? The iO3 is the best value way to get the iO line’s brilliant brushing performance – if you don’t mind missing out on the bells and whistles, such as the on-handle OLED screen, smart features and fast charging.
You can find out more in our iO3 review.
Best Oral-B iO5 deal: iO Series 5 discount
- Deal price: £79.99 from Amazon
- Usual price: £100
- Saving: £20
The price of the iO5 fluctuates more than many other models but you can often get it for under £100. At the moment, the best price on a single brush is £79.99 from Amazon or Superdrug or £80 from Boots, saving you £20.
The brilliant twin-pack deal we spotted earlier in the week has sold out. The £20 saving is decent if this is the brush you want, but if you’re not sold on smart features, we’d advise going for the iO3 instead.
Emma Rowley/Foundry
Why buy it? This brush is more advanced than the basic iO models – and has smart features to help you to improve your brushing technique. There’s no screen on the handle, but a series of light-up icons show you which brushing mode you’re in. Cheaper models don’t have these features.
- iO brushing performance
- On-handle mode icons
- 5 brushing modes: daily clean, intense clean, whitening, sensitive and super sensitive
- Real-time coaching mode and other smart features
- Light ring pressure sensor
Who’s it for? This is an excellent electric toothbrush with a great feature set. All you’re really missing out on from pricier models is an on-handle display and fast charging.
Find out more in our iO5 review.
Best Oral-B iO6 deal: iO Series 6 discount
- Usual Oral-B iO6 price: Approx. £130
- Now: £90
- Discount: £40
- Available from Boots
Big price drop here! Until today, the best offer on this model was £109 – now there’s been a huge, drop down to £90. This is an excellent deal. Snap it up if you can live without fast charging. The discounted model is available in black and in pink and the packaging is holiday-themed, so a great choice for gifting.
Jim Martin / Foundry
Why buy it? This is the least expensive model to feature the on-handle display, which will show you a brushing timer countdown, battery life, brushing modes and more. Bear in mind that the iO6’s screen is black and white only. The iO6 also has smart functionality. Here are its best features:
- iO brushing performance
- Monochrome screen
- 5 brushing modes: daily clean, sensitive, gum care, intense clean, whitening
- Guided cleaning mode and other smart features
- Light ring pressure sensor
Who’s it for? This is the brush to buy if you want an OLED display but don’t mind missing out on fast charging.
Find out more in our iO6 review.
Best Oral-B iO7 deal: iO Series 7 discount
- Usual Oral-B iO7 price: Approx. £150
- Now: £130
- Discount: £20
- Available from Oral-B
This is a very small discount but it’s the best on offer if this is the brush you want. However, we’d point you in the direction of the the iO8 deal, which offers more for the same discounted price.
Foundry
Why buy it? The iO7 is the least expensive brush to offer 3-hour fast charging – and this makes a huge difference to how convenient the brush is to use. Here are its best features:
- iO brushing performance
- Monochrome screen
- 5 brushing modes: daily clean, sensitive, whiten, gum care, intense and super sensitive
- Real-time brushing feedback and other smart features
- Light ring pressure sensor
- Fast charging
Who’s it for? This brush has everything that iO models offer, except for a colour screen and some smart features and additional brushing modes. If you can pick this up on sale, it’s an excellent buy.
Find out more in our iO7 review.
Best Oral-B iO8 deal: iO Series 8 discount
- Usual Oral-B iO8 price: Approx. £150-£160
- Now: £130
- Discount: £25
- Available from Pharmacy2U
This is easily the best deal on an iO8 at the moment and it’s well worth snapping up if this is the model you want.
Emma Rowley / Foundry
Why buy it? The iO8 is one of the high-end models, with luxury features.
- iO brushing performance
- Colour OLED screen
- 6 brushing modes: daily clean, sensitive, whiten, gum care, intense and super sensitive
- Real-time brushing feedback and other smart features
- Light ring pressure sensor
- Fast charging
Who’s it for? If you want the full colour OLED screen, you can save a little by buying the iO8 instead of the iO9 or iO10.
Find out more in our iO8 review.
Best Oral-B iO9 deal: iO Series 9 discount
- Usual Oral-B iO9 price: Approx. £200
- Now: £145.80
- Discount: £54.20
- Available from Boots
Once again, the on-page “original” pricing refers to the iO9’s launch price, but in actuality the brush has regularly been available for much less since its launch. The best deal this week was for £145.80 – and you could hold out for that again in a Christmas or January sale. But £162 is a solid discount and it may not improve this year.
Emma Rowley / Foundry
Why buy it? The iO9 is very nearly the best that Oral-B has to offer. It’s only bettered in terms of features by the iO10, which has a light-up charging dock that offers brushing coaching, an additional brushing mode and more in-depth smart features. Here’s what you’ll get:
- iO brushing performance
- Colour OLED screen
- 7 brushing modes: daily clean, sensitive, gum care, intense clean, super sensitive, tongue clean, and whiten
- 3D real-time brushing feedback and other smart features
- Light ring pressure sensor
- Fast charging
Who’s it for? If you want the best but don’t mind missing out on the charging dock with extra features.
Find out more in our iO9 review.
How we choose these deals
- We’ll only include models that we’ve reviewed.
- As we know the usual prices of each model, that’s what we’ll use to calculate the discount. That means we’ll show what your real savings will be. Only discounts that beat the day-to-day prices will make the cut.
- All deals are from retailers we know to be reputable.
How to find the best Black Friday deals
- Make a list of what you need and don’t be tempted to buy things you don’t want.
- Be sceptical – if a discount looks too good to be true, it probably is.
- Compare prices across retailers: don’t grab a deal in a panic until you’ve found out whether other shops are matching or bettering the price.
- Know the everyday price of items you want to buy before you start discount hunting.
- Stick to approved retailers: yes, that site you’ve never heard of may be offering another £20 off – but if your item is lost or damaged, will you be able to return it or claim your money back?
Best retailers for Oral-B deals
Author: Emma Rowley, Deputy Editor, Tech Advisor
Tech Advisor's Deputy Editor, Emma has been a journalist and copywriter for over 20 years and has been testing and writing about home tech and appliances for seven years. She tries out every appliance she writes about at home, and aims to recommend time- and energy-saving products that will last.