Unless you’ve been living under a rock, you’ll know that Samsung’s next generation of flagship Galaxy phones are coming soon.
The Galaxy S26 series is expected to debut next month, and we’ve seen a steady stream of leaks as the rumoured 25 February launch date comes into view.
The latest of these concerns the colour selection for the top-spec Galaxy S26 Ultra. Esteemed leaker Evan Blass says the phone will be available in ‘Black’, ‘White’, ‘Silver Shadow’, ‘Sky Blue’, ‘Cobalt Violet’ and ‘Pink Gold’.
Comments on Blass’ X post suggest people are genuinely excited, especially about the prospect of a shade of purple. However, as someone who would willingly choose the black model of a phone every single time, I find this conversation bemusing.
This follows the hype from the iPhone 17 range, which comes in some bold options such as Cosmic Orange and Sage.
Sure, it’s nice to have an interesting colour to look at, but it’s literally the least important thing about any smartphone. I understand if you don’t vibe with the design of the camera module or feel in the hand, but the subtle shades of blue or pink or whatever?
Seriously, just get a case – and you probably will anyway.
Foundry | Alex Walker-Todd
In nearly all of my phone reviews, I recommend people use a case for the extra grip and protection they provide. And of course, any good case will almost completely cover the back of the device, negating any impact of an exciting colour.
In my opinion, a case is the best opportunity to showcase your personality. In the case (pun unintended) of the S26 Ultra, there will be dozens of companies offering hundreds of different designs to choose from. Some even allow you to customise to your taste.
Seriously, just get a case
A case also offers much more flexibility. If you get bored with a particular design and want to switch things up, applying a different case takes seconds. Should the same happen with the phone itself, you might be stuck with it for years. There’s no contest.
Of course, many people choose their phone because it’s a status symbol. If you go for the rumoured ‘Cobalt Violet’ colourway of the S26 Ultra, it signals that you’re wealthy enough to afford the latest phone and want to stand out from the crowd.
That’s important to lots of people – hence the desire for annual upgrades – but I couldn’t care less what a stranger thinks about my choice of smartphone. If you simply want to express yourself, a unique case will always be more effective than a phone colour that’s shared with thousands of other people.
Distraction from (lack of) innovation?
I think the colour debate is symptomatic of the general lack of year-on-year upgrades, especially for flagships. Unless Samsung surprises us, the Galaxy S26 Ultra will be very similar to its predecessor, with colours likely to be one of the few differentiating factors.
It’s more a situation of ‘look at these shiny new colours’ as a way to tempt us like we’re all magpies.
The colour debate is symptomatic of the general lack of year-on-year upgrades
Samsung appears reluctant to jump headfirst into silicon-carbon battery tech, which could deliver huge battery life improvements. And while rivals such as Oppo and Xiaomi demonstrate there’s plenty of room for camera upgrades, Galaxy flagships already deliver image quality that’s good enough to satisfy the vast majority of prospective buyers.
Luke Baker
Arguably, the most interesting ‘upgrade’ will be One UI 8.5, which looks set to deliver some major upgrades to Samsung’s Android 16 skin. But this will be available on all compatible Galaxy phones before too long, so it’s not a reason to buy the S26 Ultra.
Aside from built-in Qi2, a genuinely significant development for wireless charging, new colours are likely to be one of the only reasons you might want to upgrade.
And it’s clearly something that a lot of people care about. I just find the whole debate incredibly boring, as it has no material effect on the user experience, and the interesting aesthetics can easily be simulated with a case.
In the meantime, I can’t wait to check out the Galaxy S26 Ultra in my favourite colour – black. I’m not even joking.
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Author: Anyron Copeman, Mobile Editor, Tech Advisor
Anyron is Mobile Editor at Tech Advisor, where he’s been a mainstay of the editorial team since 2019. In his current role, Anyron is responsible for all smartphone, tablet and mobile network coverage on the site. A BA Journalism graduate, he has experience with a wide range of consumer tech products and services, including smartphones, tablets, foldables, wearables and more.