The big Made by Google event has arrived and brought with it a selection of new Pixel devices. Hosted in New York by Jimmy Fallon, here’s everything Google announced and also what was missing.
As confirmed ahead of the big day, the Pixel 10 phones were the stars of the show, but Google also had exciting news for wearable and audio fans alike.
There was less happy news if you were waiting for other new Pixel devices, however. Let’s run down everything that was announced and what wasn’t.
Everything Google announced at the Pixel launch
Pixel 10
It was not a big secret that Google would launch four smartphones at the event and the Pixel 10 series is the firm’s flagship range for 2025.
The entry-level model is the Pixel 10 and comes with a similar design to the Pixel 9, as expected.
However, there are some key changes and upgrades to be aware of, starting with a new set of colourways. Only Obisdian remains from last year, now joined by Indigo, Frost and Lemongrass (not Limoncello as rumoured).
All three are exclusive to this model and Indigo looks set to be a fan favourite, as a throwback to the ‘Really Blue’ of the first generation of Pixel phones.
Elsewhere, the Pixel 10 gets Google’s new Tensor G5 chip, which is built for AI (ie running Gemini and Google’s other AI tools) and it also gains a telephoto lens on the back for optical zoom shots.
Another major upgrade is Qi2 magnetic charging, which also works with a range of new Google Pixelsnap and third-party accessories.
This all comes in at the same price as the Pixel 9 did, starting at £799/$799. It understandably misses out on some Pro specs such as Wi-Fi 7, Ultra-Wideband and a temperature sensor.
Learn more about the Pixel 10
Pixel 10 Pro
Once again, the Pixel 10 Pro is the one to opt for if you want a smaller handset but with more impressive specs.
Along with things like Wi-Fi 7 mentioned above, which is missing on the regular model, you get a slightly brighter display at 3300 nits peak, a refresh rate able to go down to 1Hz, 8K video recording, more impressive cameras all round, more RAM and higher storage capacities.
The Pro models are the only way to get Google’s new Pro Res Zoom up to 100x feature, giving you a frankly crazy amount of digital zoom.
Again, the design is very similar to last year’s 9 Pro models, but Moonstone and Jade colourways enter the fray alongside the classic Obsidian and Porcelain.
Learn more about the Pixel 10 Pro
Pixel 10 Pro XL
Moving on to the Pixel 10 Pro XL and this is, as the name suggests, the larger version of the Pro.
It means you get a 6.8-inch screen instead of 6.3-inch, though display specs are largely the same otherwise. You also get the biggest battery of the 10 series at 5200mAh, though Google quotes the same ’30+ hour battery life’ as the smaller models.
Elsewhere, much is the same as the regular 10 Pro, including the four colourways, but there are a few differences to note.
For starters, Google has dropped the 128GB model, so 256GB is the smallest capacity you can get on the XL, making the starting price higher than its predecessor.
Perhaps more importantly, it’s the only Pixel 10 model with Qi2.2 charging, meaning it can hit 25W with the right accessory, while the other three are limited to 15W.
It also has the fastest wired charging with Google’s specs implying it can reach 45W, which is 50% more than the other models.
Learn more about the Pixel 10 Pro XL
Pixel 10 Pro Fold
Google’s third book-style foldable has arrived and doesn’t try to enter the thickness race with the likes of Samsung and Honor.
In fact, the device is 0.1mm bigger and 1g heavier than the 9 Pro Fold, but this is in order to fit a larger 5015mAh battery as well as the magnets needed for Qi2 charging and accessories.
That’s one of the key upgrades here as it’s the first foldable to launch with Qi2, but it’s also the first to get an IP68 rating.
We’ve seen others, including its predecessor, offer the 8 for solid waterproofing but the 6 is a big deal, making it also fully dust-tight. For example, the Galaxy Z Fold 7 is IP48.
Elsewhere, the phone gets brighter screens able to reach 3000 nits and the cover screen is slightly larger at 6.4-inch. It’s powered by the same Tensor G5 chip and starts at 256GB of storage.
There’s also a new “gearless high-strength hinge” to improve the folding experience and make it more durable, supposedly able to last 10+ years. The 10 Pro Fold comes in Moonstone and Jade colourways.
Learn more about the Pixel 10 Pro Fold
Pixel Watch 4
The fourth generation of Google’s smartwatch is also here, once again coming in 41- and 45mm models. It also comes in at the same price as the Pixel Watch 3, starting at £349/$349.99.
This is despite a range of upgrades, even though it might look essentially identical to last year.
For starters, a new Actua 360 display is 50% brighter at up to 3000 nits and, along with a smaller bezel, has 10% more ‘active area’.
The design is also repairable at long last, so you can get a new screen or battery if needed.
Google has also moved the charging pins to the side and made a new docking station. This could result in a more ugly look but results in 25% faster charging than before.
The Pixel Watch 4 can also last 25% longer with 30 hours quoted for the smaller size and 40 hours for the larger 45mm.
Elsewhere, there’s dual-band GPS for more accurate tracking, Google says heart rate, skin temperature and sleep tracking are all improved and Gemini is now the standard AI assistant.
Learn more about the Pixel Watch 4
Pixel Buds 2a
Google launched its original Pixel Buds A back in 2021, so it was about time we got some new budget-friendly earbuds from Google.
They arrive with a new, smaller and more comfortable design inspired by the Buds Pro 2 – in new colourways such as Iris – but more importantly, the earbuds now have active noise cancelling (ANC).
Google also offers upgraded 11mm drivers, five customisable band EQ settings and Clear Calling. Plus, the battery in the case is replaceable.
Elsewhere, a new Tensor A1 chip powers Gemini and battery life is rated at seven hours on the buds and 20 hours when the case is factored.
The Pixel Buds 2a cost £129/$129 and have a release date of 9 October.
It’s not a new product but it’s also worth briefly mentioning that Google unveiled a new Moonstone colourway of the Pixel Buds Pro 2. Plus, a software update is coming this autumn (fall) to add Gemini Live with head gestures, Adaptive Audio and more.
Pixelsnap accessories
The rumours were true. As mentioned, the Pixel 10 phones have Qi2 charging which is similar to MagSafe on the iPhone, so Google launched its Pixelsnap brand of accessories.
The phones are also compatible with ‘thousands’ of other accessories, but let’s take a look at the official Pixelsnap range, which includes new cases designed for the Pixel 10 phones.
The most important accessory is the Pixelsnap Charger, a puck-style Qi2 charger capable of up to 25W wireless charging (on the XL model only).
Most fans will want the Modular Stand for Pixelsnap Charger (includes the charging puck), which is similar to the Pixel Stand. It means you can have your phone in portrait or landscape orientations while charging (it even works with the 10 Pro Fold unfolded) and the puck can be removed from the stand when you want to take it somewhere on its own.
Lastly, a Pixelsnap Ring Stand is a simple device giving you a built-in portrait or landscape kickstand when you need it.
Here are the full Pixelsnap accessory prices:
- Pixel 10 Pixelsnap case: £49.99/$49.99
- Pixel 10 Pro Fold Pixelsnap case: £64.99/$69.99
- Pixelsnap Ring Stand: £29.99/$29.99
- Pixelsnap Charger: £39.99/$39.99
- Modular Stand for Pixelsnap Charger: £64.99/$69.99
It’s not branded Pixelsnap but the firm also unveiled a new 67W Pixel Flex Dual Port charger. It’s £54.99/$59.99 and means you can charge the Pixel 10 phones at maximum wired speeds (up to 45W) or two devices at the same time.
What Google didn’t launch
As you can see, Google has done a pretty good job with its new Pixel products. However, there are a few devices that were missing from the show, which fans may well have been hoping for.
Pixel Tablet 2
The original Pixel Tablet launched back in May 2023, before Google made it available without the docking station a year later.
A Pixel Tablet 2, therefore, seems overdue, but it didn’t arrive with the Pixel 10s and it doesn’t look like we’ll be seeing one anytime soon.
It’s reportedly been cancelled due to concerns about poor sales, though Google may just be skipping a generation, with some evidence that a Pixel Tablet 3 could still be in the works.
Dominik Tomaszewski / Foundry
It’s a real shame as the Pixel Tablet is a brilliant and unique device on the market and deserves to see a follow-up.
Learn more about the Pixel Tablet 2
Pixel 10a
This is not a surpise, but the Pixel 10 launch didn’t include an A-series model.
Google is almost certainly working on the Pixel 10a, its next mid-range phone, but you’ll have to wait a while for it to arrive.
Anyron Copeman / Foundry
The current Pixel 9a (above) was only released in April and we expect the 10a to arrive around the same time in 2026.
One of the key questions between now and then is whether the Pixel 10a will get the Qi2 charging found on the Pixel 10 phones and therefore is compatible with Pixelsnap accessories.
Pixel Buds Pro 3
So far, Google has released two generations of its premium wireless earbuds: the Pixel Buds Pro in July 2022 and the Pixel Buds Pro 2 (below) in September 2024.
While we saw new earbuds on stage, as detailed above, the wait goes on for the Pixel Buds Pro 3.
It now seems like a 2026 arrival is more likely than the buds landing this year.
Jan Sandbladh
See our Google Pixel 2025 Event Guide for all the latest news and opinion.
Author: Chris Martin, Managing Editor, Tech Advisor
Tech Advisor Managing Editor Chris got his break as a reporter at infamous site The Inquirer and has been with us for more than 12 years. With a BA degree in Music Technology, audio is his specialism, but over the years he has reviewed all kinds of gadgets, from smartwatches to mesh Wi-Fi to coffee machines.