Google Pixel 10: Key upgrades, staggered release dates and prices revealed

Google has officially unveiled the Pixel 10 series of Android phones. Though they were leakier than a chocolate teapot, we can now give you a full low-down on the 2025 flagships.

Many of the leaks turned out to be true, with a few minor changes here and there, but there are plenty of interesting things to talk about with the Pixel 10 phones. They might look essentially identical to the Pixel 9 models, but the upgrades are more than skin deep.

A wave of new colourways – some of which are exclusive to certain models – is just the start, as Google has also put its Tensor G5 processor in the engine bay and added a third camera to the cheapest model, amongst other things.

The pricing is all the same as last year, and there’s big news in the fact that the Pixel 10 phones are the first Android flagships with Qi2 wireless charging. That means MagSafe-style charging with the magnets built into the phone rather than needing to add a case.

Google even has its own range of Pixelsnap accessories to make use of it.

Here’s everything you need to know about the Pixel 10 phones, starting with the biggest upgrades, then we’ll take a look at when you can buy them and how much they cost.

Read our Pixel 10 reviews:

• Google Pixel 10 review
• Google Pixel 10 Pro review
• Google Pixel 10 Pro XL review
• Google Pixel 10 Pro Fold review

Pixel 10: What’s new?

Pixel 10 Colours & Design 

Let’s start with design, because even though the phones look the same as last year, Google has done a huge overhaul of the colours available. 

There are seven to choose from in total, and a whopping five of them are brand-new. They are almost as leaks said, apart from the rumoured Limoncello colourway is actually called Lemongrass (shown above). 

The regular and cheapest Pixel 10 gets arguably the biggest shake-up.

Other than Obsidian (black), the other options are all new and exclusive to this model. Frost is fairly plain, Lemongrass is bold, and Indigo (below) is bound to be a fan-favourite as an homage to the original Pixel’s ‘Really Blue’.

The Pixel 10 Pro and 10 Pro XL come in a more grown-up set of hues. Moonstone and Jade are the new options alongside the regular Obsidian and Porcelain options. 

So far, Google’s foldable phones have been available in just Obsidian and Porcelain, but those are both out the window for the 10 Pro Fold, which only comes in Moonstone and Jade. 

Here’s the full rundown of colourways: 

• Pixel 10 colours: Obsidian, Frost, Indigo, Lemongrass 
• Pixel 10 Pro/Pro XL colours: Obsidian, Porcelain, Jade, Moonstone 
• Pixel 10 Pro Fold colours: Jade, Moonstone 

While a lot of Google’s rivals are trying to slim phones down, even with specifically wafer-thin ‘Edge’ or ‘Air’ models, the Android-maker is doing something different. 

The Pixel 10 phones are all a tiny bit thicker and heavier than before, but this is down to larger batteries and the introduction of Qi2 charging.

And to single out the foldable, the 10 Pro Fold is the first to hit the market with an IP68 rating, meaning it’s both waterproof and fully dust-tight, the latter being the key differentiator with rivals like the Galaxy Z Fold 7. 

Pixel 10 Qi2 charging with Pixelsnap 

Unless you buy this barely known HMD phone, the only way to get MagSafe charging like the iPhone on Android is to add a case. 

While that’s not a huge problem, Google has finally decided to be the first to add Qi2 to high-profile flagship phones, and we’re elated. Just to make things clear, MagSafe is a proprietary Apple technology, while Qi2 is an open standard. 

Magnets built into the Pixel 10 phones mean you can quickly attach chargers or various other accessories to make your life easier, whether that’s on your bedside table, on the train or in the car. 

Google has launched its own range of Pixelsnap accessories, which you can buy to use with the Pixel phones. They range from a simple Ring Stand to a stand with a detachable charger. Here’s the full set of Pixelsnap devices at launch: 

• Pixelsnap Ring Stand 
• Pixelsnap Case 
• Pixelsnap Charger 
• Pixelsnap Charger with Stand 

The Pixelsnap Charger can charge the phones at 15W wirelessly, but if you get the Pro XL, this has Qi 2.2 (it’s the first phone to go on sale with it), so it can reach 25W.

We hope Google adds more to this range soon, but it has confirmed that “Pixelsnap is compatible with thousands of other magnetic accessories” from partners, including wallets, grips and more. 

If you do already have MagSafe devices, they may well work with the Pixel 10 phones; however, chargers may not work at their full speed.

Android 16 with AI features 

Although Android 16 already officially launched and rolled out weeks ago, the Pixel 10 phones are the first to come with it out-the-box. Plus, and importantly, this version comes with the highly-anticipated Material 3 Expressive user interface overhaul. 

It’s more colourful, fluid and bold with the aim to make your phone feel more tailored and in tune with you.

The Pixel 10 phones also come with a range of new AI-focused features (other than Gemini being built in, of course), including Camera Coach, Guided Frame, Auto Best Take and Ask Photos for conversational AI editing.

Powering all these features is Google’s new Tensor G5 chip, which might not benchmark as well as rivals from Qualcomm and Samsung, but is tailored to the Pixel phones emphasis on AI.  

All the Pixel 10 Pro phones come with a free subscription to the Google AI Pro plan, lasting one year, so you can try everything out.

Other Pixel 10 key upgrades and changes

Those are the main things to be aware of, but Google has also upgraded and changed the Pixel 10 phones in various ways, so here’s a quick-fire list.

• Regular Pixel 10 gets a 10.8Mp 5x telephoto camera
• Regular Pixel 10 ultrawide camera downgraded to 13Mp
• Longer battery life at 30+ hours
• Brighter screens, up to 3300 nits
• Faster wired charging, up to 45W
• Pro-Res Zoom up to 100x
• Dual eSIM only in the US
• 10 Pro Fold now comes in new 1TB capacity

When is the Google Pixel 10 release date?

Now that the ‘Made by Google’ event has taken place, we can give you all the official details for the Pixel 10 release dates.

And that’s not a typo, there’s more than one release date because, like last year, the four phones don’t hit shelves on the same day.

The three Pixel 10 phones with a traditional candybar design went on sale on 28 August – so you can buy them now from the likes of Google, Amazon and more.

However, the Pixel 10 Pro Fold has a later release date of 9 October. This is also when the Pixel Watch 4 and Pixel Buds 2a arrive.

The wait is over, so all the Pixel 10 phones are now available and we’ve reviewed them all:

• Google Pixel 10 review
• Google Pixel 10 Pro review
• Google Pixel 10 Pro XL review
• Google Pixel 10 Pro Fold review

Here’s when the previous core flagship Pixel models were launched: 

• Google Pixel 9 series: August 2024 
• Google Pixel 8 series: October 2023 
• Google Pixel 7 series: October 2022 
• Google Pixel 6 series: October 2021

Learn more about the history of Google Pixel phones.

How much does the Google Pixel 10 cost?

As predicted, the Pixel 10 phones come in at the same pricing as the Pixel 9 series last year, so they start at £799/$799.

There’s really just two key changes to note. First is that the Pixel 10 Pro XL no longer comes in a 128GB, which makes it seem like it’s been given a price rise.

The 10 Pro Fold also comes in a 1TB option, should you want bags of space on your Google foldable.

Pixel 10 prices

• 128GB – £799/$799
• 256GB – £899/$899

Pixel 10 Pro prices

• 128GB – £999/$999
• 256GB – £1,099/$1,099
• 512GB – £1,219/$1,219
• 1TB – £1,449/$1,449

Pixel 10 Pro XL prices

• 256GB – £1,199/$1,199
• 512GB – £1,319/$1,319
• 1TB – £1,549/$1,549

Pixel 10 Pro Fold prices

• 256GB – £1,799/$1,799
• 512GB – £1,919/$1,919
• 1TB – £2,149/$2,149

See our Google Pixel 2025 Event Guide.

See our guide to the best phones you can buy to learn more about what they’ll be up against.