Prime Day runs this Tuesday to Friday, but the very best tech deals won’t hang around for long, and new deals will pop up throughout the event. Tech Advisor editors are keeping tabs on the best picks at Amazon and alternative retailers, making sure you don’t miss the top bargains or inadvertently purchase a dud.
Stay tuned to our live blog for real-time updates on the UK Prime Day deals you need to know about on phones, wearables, smart home deals and more. Also, check out our best Prime Day tech deals article, and all our coverage of Amazon Prime Day 2025.
Our expert team knows how to take the hard work out of Prime Day shopping. Overwhelmed by deals and prices? We know how to spot and verify the top deals on phones, tablets, smartwatches, air fryers, electric toothbrushes and much more.
Do note that you must be an Amazon Prime Day member to take advantage of the deals, but you can sign up for a 30-day free trial of Amazon Prime.
Tech Advisor Prime Day 2025 Live Deal Tracker
Epic deals on Samsung's brand-new phones
We’re winding things down now (still a lot of valid prices in deals we’ve posted since day 1 so have a scroll through) but this is too good to miss.
The new Galaxy Z Fold 7 and Z Flip 7 aren’t even out yet (Samsung only announced them on Wednesday), but you can already save big on these foldables.
The Galaxy Z Fold 7 has £200 off, scoring you 512GB for the price of 256GB.
The Galaxy Z Flip 7 also has £200 off and the Flip 7 FE has £160 off.
Dominik Tomaszewski / Foundry
Day 4 – Home & Garden
So it’s the fourth and final day of Prime Day! Anyone totally dealed out yet?
We’ve only just learned that Amazon has a theme for each day and today’s is Home & Garden, including plenty of tech. Ninja has taken over the kitchen by storm over the last few years with its popular air fryers as well as plenty of other great products.
There are loads in the Prime Day sale, but here are the best 5 we’ve seen:
- Ninja Speedi 10-in-1 Rapid Cooker – £119.99 (53% off)
- Ninja CRISPi Portable Air Fryer – £119.99 (33% off)
- Ninja Air Fryer Max Pro – £99.99 (41% off)
- Ninja CREAMi Ice Cream Maker – £149.99 (25% off)
- Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker – £399.99 (26% off)
Not sure whether to buy? Read our reviews:
Christopher Null / Foundry
The tech deal I've purchased
Ok, I’ve finally pulled the trigger on a deal, but I’m afraid it’s not too exciting. Perhaps a sign of my age, but we all need new toothbrush heads eventually right?
Electric toothbrushes and replacement heads are a nightmare for misleading prices and deals (as well documented by our Home Tech Editor here), but this is a genuinely good price for a new set of 8 – £39.79.
These are the Oral-B Ultimate Clean heads, which, if you can get them for under £5 per head, is a good price. I’d rather it was lower, but I need them, so it’s all good.
And yes, I’ve also added some Guinness Nitrosurge cans because otherwise it would be too depressing and that’s also a great price at just over £16, considering they’re close to £9 for 4 in supermarkets.
Chris Martin / Foundry
Mid-range phone bargains
There are a lot of great phone deals in the Prime Day sale, but you still might not have enough budget for a Pixel 9 or Galaxy S25.
Don’t fret because we’ve spotted 5 excellent mid-range handsets, all at lowest ever Amazon prices. One of which takes it into budget terriroty.
- Google Pixel 9a – £499 (17% off)
- Apple iPhone 16e – £494 (18% off)
- Samsung Galaxy A56 5G – £374 (25% off)
- Nothing Phone (3a) – £277 (16% off)
- Xiaomi Poco F7 Pro – £379 (24% off)
Anyron Copeman / Foundry
Day 3
So, we’re into new territory – day 3 of 4 and, in all honesty, the sale is looking the same as yesterday. If you’ve been holding off on getting anything, then it seems unlikely the deals will be any better tomorrow.
Many deals and prices from yesterday and day 1 are still available, so scroll through this feed for our top picks on tech.
For now, here are the best tech deals for Prime Day under £50 from power banks to fitness trackers to wireless earbuds:
- Oral-B iO2 – £39.99 (60% off)
- Huawei Band 10 – £34 (32% off)
- Amazon Echo Pop – £20.99 (53% off)
- Amazon Fire TV Stick 4K – £27.99 (53% off)
- Anker Power Bank 10,000mAh – £12.99 (28% off)
- Samsung Galaxy Buds FE – £44 (56% off)
- Energizer Advanced AA Batteries (12 Pack) – £5.27 (30% off)
- 40W USB-C charger with 4 ports – £8.49 (47% off)
- Tile Pro Bluetooth tracker (2 Pack) – £24.99 (50% off)
- Samsung Galaxy Fit 3 – £39 (34% off)
Need a cheap iPad?
Team TA has been busy with Samsung Unpacked today, but most prices in this blog are still live and I just spotted this deal to finish the day.
The regular and cheapest iPad is now cheaper than ever on Amazon at just £284. Plus, this is the most recent 2025 model with an A16 chip so it’s going to last you a long time.
Silver is the cheapest but the other colours are only £1 more if you fancy something with more flare and higher storage capacities are also in the sale.
Half price Samsung tablet!
Only got £100 to spend on a new tablet, well the Galaxy Tab A9 is just £89 for Prime Day, giving you change to spare – or £105 for the 128GB model.
That’s half price for the 128GB model and the lowest price it’s ever been.
It’s one of our favourite cheap tablets of the last couple of years and while it might be replaced with a new model sometime soon, it’s still a bargain if you just need something cheap and portable for basic tasks.
Read our Galaxy Tab A9 review for more info.
Chris Martin / Foundry
Cheap phones galore
If you need a new phone but don’t have much to spend, then don’t worry, there are plenty of great options in the Prime Day sale.
Here are five phones we’ve reviewed, all under £300, and all at the lowest prices ever seen on Amazon.
- Motorola Edge 50 Neo – £229.99 (43% off)
- Samsung Galaxy A36 5G – £299 (25% off)
- Xiaomi Redmi Note 14 – £119 (34% off)
- CMF Phone 2 Pro – £184 (16% off)
- Nothing Phone (3a) – £277 (16% off)
Lightning Deal Alert!
Here’s a great lightning deal if you’re looking for an affordable Oral-B electric toothbrush.
This iO2 forest green bundle is just £49.99 and comes with three replacement heads. It’s 16% claimed at the time of writing.
Prime Day 2 begins
The second day of the Prime Day sale has arrived and, Lightning Deals aside, most of the deals we posted here yesterday are still alive and well. In fact, some are even cheaper today so here are a few stand-outs for further savings:
A parade of Pixel deals
If you’ve been holding off getting a new Pixel phone, then well done. Every single Pixel 9 model is in the Prime Day sale at lowest ever prices.
Sure, the Pixel 10 series might be less than a couple of months away, but those phones don’t look to be very different based on leaked info and Google’s long 7-year software support promise means the Pixel 9 phones have excellent longevity.
- Pixel 9a – £419 (£80 off)
- Pixel 9 – £549 (£250 off)
- Pixel 9 Pro – £679 (£320 off)
- Pixel 9 Pro XL – £779 (£300 off)
- Pixel 9 Pro Fold – £1,199 (£550 off)
Foundry | Alex Walker-Todd
A stylish air fryer!
There’s over 20% off the world’s cutest air fryer on Amazon. The Wonder Oven, darling of TikTok and Instagram, is down to £155 from £195. And it’s rarely discounted.
Air fryers are generally pretty ugly, but this one is delightful and it comes in four colour options: blue, charcoal, steam and spice (pictured).
Wonder Oven
The Prime Day accessory deal you didn't know you needed?
Ok, something a bit fun for you here which I didn’t even know existed until today – a smartphone umbrella.
I thought it was a joke, but nope it’s a real thing and its like a minature version of the ones you get to clip onto a pushchair to keep your kid out the blazing sun. It can reportedly keep your device from getting too hot while ensuring you can still read the screen.
It’s rated 4.2 from over 650 reviews and could be a lifesaver on your next holiday for under £15, available in four fetching colours.
Amazon
Almost every Galaxy S25 model is on sale
If you’re in the market for a new phone and prefer to buy outright then get a SIM only deal, then three quarters of the Samsung Galaxy S25 range is discounted for Prime Day, including the latest Edge model. All the prices are lowest ever seen on Amazon.
Lightning Deal Alert
Need a compact fast charger with a long cable? This Anker 45W model with a 6ft lead is 20% off but over 50% claimed so be quick.
One of our favourite smartwatches is cheaper than ever
We’ve been a fan of the Pixel Watch from day one and Google’s latest model is now cheaper than it’s ever been on Amazon for Prime Day, whether you want the 41- or 45mm size.
This is the viral TV that influencers use, and it's got a huge Prime Day saving
A TV like you’ve never seen before. The LG StanbyMe is a 27-inch smart TV and tablet on a stand so you can cart it round the house, or out into the garden. It also rotates into portrait mode for social media apps, so no wonder it’s a favourite of content creators and influencers.
It’s probably the most versatile screen to have around the house, with almost endless possibilities and it’s a cool 42% off for Prime Day, taking the price to just £699.
LG
A trio of AirPod deals
Apple’s AirPods are often a favourite during Prime Day and they are on sale once again. You can save up to £50, getting you top-quality wireless earbuds for less.
The vacuum cleaner I recommend to everyone is over 50% off
If you need a stick vacuum cleaner upgrade, then today is your lucky day. The amazing Halo Capsule X bundle is no less than 60% off as part of the firm’s ‘Prime Time Event’.
This gets you the main cleaning head, a hard flooring head, a mini power brush for pet hair, three versatile cleaning tools, a hose, a wall dock and 20 dust pouches.
Now just £249.99, it’s your chance to get a 5/5 product for a crazy low price.
Emma Rowley / Foundry
Lightning Deal Alert!
The first great lightning deal we’ve seen today is the regular Amazon Kindle. It was already the cheapest way to get an eReader and has now dropped to a lowest ever price of £74.99 in the attractive Matcha Green colour.
The deal is 25% claimed at the time of writing so be quick, with more stock on the black model.
A smart home deal not to miss
The Fire TV Stick 4K and Ring Video Doorbell are a perfect pairing, as together they offer picture-in-picture, so you can see anyone at your door pop up on your telly.
Right now, you can bag both of them for just £68.99 thanks to a whopping 57% discount, making it one of the top smart home bundles in the Prime Day sale we’ve seen so far.
Amazon
Need a new iPhone?
If you’ve been waiting to get a new iPhone and you’re on a limited budget, then this is the Prime Day deal for you.
The iPhone 16e just dropped to its lowest ever price, just £494 in both black and white.
Foundry | Alex Walker-Todd
The best Oral-B deal so far
Our pick of the Prime Day electric toothbrush deals so far is the Oral-B iO5 twin pack. You can get it today for £139.99, including two heads (black and pink), two heads and a travel case.
Ordinarily, these brushes would cost you around £120 each, making this a rare legitimate deal.
Oura Ring first price drop
It’s been a while coming, but the Oura Ring 4 has finally been discounted. Our number one ranked smart ring has a decent 15% off, dropping the price to £295 if you’re keen on the Silver or Black models.
There are discounts on other colours of up to 21%, but they are more expensive still.
Pixel 9 Pro goes cheaper than ever
Google’s excellent Pixel phones are highly desirable and the 9 Pro has hit its lowest price seen on Amazon for Prime Day at 32% off.
The deal is valid on all models and colours, meaning you can now get what is arguably the sweet spot of the Pixel 9 series from just £679.
Double Stack your kitchen with this Ninja air fryer
If you’ve been holding off getting a Ninja air fryer, then your patience has been rewarded. The Double Stack XL is now £184.99 for Prime Day, which is 31% off and the lowest price ever seen on Amazon.
This model has two drawers stacked vertically, making it perfect for small kitchens, but it still has a total of 9.5L space – bigger than most single drawer fryers. You also get a handy pair of tongs.
Read our Ninja Double Stack XL review for more information.
Emma Rowley / Foundry
One of our favourite cheap tablets hits new low price
Let’s start the deals with a bang! The Samsung Galaxy Tab A9+ is one of our favourite budget Android tablets of the last couple of years and has just hit its lowest ever price for Prime Day.
Get a whopping 44% off, making it just £135, or spend an extra £10 to double the storage to 128GB. The deal is available on all colours.
Hannah Cowton-Barnes / Foundry
Welcome to our Prime Day live blog
Stay tuned for top tips on the best deals found by Tech Advisor editors.
Author: Chris Martin, Managing Editor, Tech Advisor
Tech Advisor Managing Editor Chris got his break as a reporter at infamous site The Inquirer and has been with us for more than 12 years. With a BA degree in Music Technology, audio is his specialism, but over the years he has reviewed all kinds of gadgets, from smartwatches to mesh Wi-Fi to coffee machines.