In summary:
- Tech Advisor reports that OnePlus divisions globally denied Android Headlines claims about the brand being dismantled due to poor sales performance.
- The upcoming OnePlus Nord 6 launch suggests short-term operations continue normally, though the 12-year-old sub-brand’s long-term future remains uncertain.
- Parent company Oppo may discontinue OnePlus, potentially ending popular product lines like the OnePlus 15 series despite guaranteed software support.
Is OnePlus on its way out?
Yesterday, an incredible Android Headlines report suggested that it was in the process of “being dismantled”, citing poor sales and scaled-back operations.
In the aftermath, Tech Advisor reached out to our OnePlus PR representative for comment, and we’ve now received this official response from the company:
“Existing business operations for OnePlus Europe continue to proceed as normal. All users’ after-sales support, software updates, and rights commitments are fully guaranteed“.
OnePlus’ North America and Indian divisions have also responded to Android Headlines, describing the report as “false” and reaffirming their commitment to their users.
While this suggests nothing will change for the foreseeable future, it doesn’t guarantee OnePlus’ longer-term future.
In the short term, it looks like OnePlus will continue launching phones. Next up appears to be the OnePlus Nord 6, which was spotted on the Geekbench database just minutes before OnePlus Europe provided Tech Advisor with its official comment.
But beyond that, the future remains very uncertain. The evidence compiled by Android Headlines is compelling, suggesting that parent company Oppo is ready to pull the plug on its 12-year-old sub-brand.
If that materialises, it means we may never see successors to the excellent OnePlus 15 and 15R, or any new tablets or smartwatches, which would be a huge shame.
Author: Anyron Copeman, Mobile Editor, Tech Advisor
Anyron is Mobile Editor at Tech Advisor, where he’s been a mainstay of the editorial team since 2019. In his current role, Anyron is responsible for all smartphone, tablet and mobile network coverage on the site. A BA Journalism graduate, he has experience with a wide range of consumer tech products and services, including smartphones, tablets, foldables, wearables and more.