In summary:
- Tech Advisor reports that leaked European pricing reveals the Samsung Galaxy S26 and S26+ will cost more than predecessors, with increases driven by rising RAM costs from the AI boom.
- The Galaxy S26 256GB model is expected to jump from €959 to €999, while the S26+ 256GB rises from €1,169 to €1,269.
- Only the Galaxy S26 Ultra 256GB maintains its €1,469 price, though higher storage tiers will cost more across the series.
Prices for the Samsung Galaxy S26 range in Europe have leaked online, and not everyone is going to be happy.
With Samsung’s next Galaxy Unpacked event tipped for only weeks away, it feels as if every other story we post is about a fresh Samsung Galaxy S26 leak. This latest one is worth a closer look though, especially after so many confusing pricing rumours.
French website Deallabs has posted what it claims to be the final French pricing for the three handsets in the Galaxy S26 range, which will likely carry across to the rest of Europe, give or take €10 here and there.
We’re not going to sugarcoat this: it’s generally bad news. The Samsung Galaxy S26 and the Samsung Galaxy S26+ will both be more expensive than their predecessors, while only the 256GB model of the Samsung Galaxy S26 Ultra will hold firm with the same pricing as its Galaxy S25 Ultra equivalent.
Luke Baker
Let’s crunch the numbers
The Samsung Galaxy S26 will start from €999 (up from €959) for 256GB, moving up to €1,199 (up from €1,079) for 512GB.
The Samsung Galaxy S26+ will apparently cost €1,269 (up from €1,169) for 256GB, then €1,469 (up from €1,289) for 512GB.
Finally, the Samsung Galaxy S26 Ultra will cost €1,469 (no movement there) for 256GB, €1,669 (up from €1,589) for 512GB, and €1,969 (up from €1,829) for 1TB.
Mostly, then, it seems you’re going to be paying more for your Galaxy S26 phone, with one exception. Whatever the model, you’ll be punished for increasing your storage specs.
It seems those ramped-up RAM prices off the back of the AI boom are really starting to take hold. Take our word for it – Samsung won’t be the only manufacturer marking up its new phones in 2026.
Still, it will be hard to swallow considering that it seems the S26 isn’t getting the big upgrades we were all hoping for, mainly Qi2 magnetic charging. So will the Privacy Screen on the Ultra save the day?
Author: Jon Mundy, Contributor, Tech Advisor
Jon is a freelance journalist who got his start covering mobile games at the dawn of the App Store. He has since covered everything from smart home tech and laptops to food and culture, but always seems to return to his fascination with smartphones.