Amazon’s festival of deals, to put it one way, is finished for 2025. We had Prime Day in July and Prime Big Deal Days in October so you might be wondering when the next one is.
Well, in 2026, Amazon is likely to follow the same July/October format for the two big Prime Day events, though we’ll have to wait until closer to the time for official confirmation.
Amazon is likely to join in with the Black Friday shenanigans on 28 November and Cyber Monday on 1 December. In fact, Amazon typically does a Black Friday Week of deals and you don’t need to be a Prime Member to access them either.
Before the proper Prime Day sales in 2026, it looks like Amazon will hold a Spring Deal Days event. I found this banner on Amazon UK confirming the sale but providing no dates, though it’s likely to land in March and is another one where you don’t need to be a Prime Member.
Best Amazon Prime Day October Tech Deals
October’s Prime Day sale (Amazon calls it ‘Big Deal Days’) offered up “millions of deals”, including all kinds of tech from air fryers to phones. The two-day sale featured brands like Samsung, Google, Ninja, Oral-B and much more, including Amazon’s own-brand Fire and Ring devices.
Although the next Prime Day sale is a while away, we’ve left the October deals below to give you an idea of what’s included and the discounts you can expect. Some of them are actually still available as ‘limited time deals’ available to anyone.
Amazon Devices
- Amazon Fire TV Stick 4K (2025) – £25.99 (57% off)
- Ring Battery Video Doorbell (2024) – £39.99 (60% off)
- Amazon Fire TV 40-inch 2-Series – £174.99 (42% off)
- Amazon Echo Pop (latest gen) – £22.99 (49% off)
- Amazon Fire Max 11 tablet (newest gen) – £129.99 (48% off)
Budget Phones
- Samsung Galaxy A17 5G – £179 (£20 off)
- CMF Phone 2 Pro – £186 (15% off)
- Xiaomi Redmi Note 14 – £109 (£70 off)
- Motorola Moto G35 – £99 (£50 off, non-Prime)
- Xiaomi Redmi Note 14 Pro 5G – £208 (30% off)
- Nothing Phone (3a) – £269 (18% off)
- Samsung Galaxy A36 5G – £299 (25% off)
- Xiaomi Poco X7 Pro – £239 (32% off)
- Samsung Galaxy A16 4G – £104 (38% off)
- Xiaomi Redmi A5 – £62.90 (42% off)
Mid-range Phones
- Google Pixel 9a – £373.95 (25% off)
- Nothing Phone (3a) – £269 (18% off)
- Samsung Galaxy S25 – £659 (23% off)
- Xiaomi 15 – £559 (£440 off, non-Prime)
- Motorola Edge 60 Pro – £403.49 (42% off, non-Prime)
- Apple iPhone 16e – £494 (9% off)
- Xiaomi Poco F7 Pro – £379 (16% off)
- Samsung Galaxy A56 – £374 (25% off)
- Samsung Galaxy S25 FE – £579 (17% off)
Flagship Phones
- OnePlus 13 – £699 (30% off)
- Xiaomi 15 – £559 (£440 off)
- Google Pixel 10 – £749 (£50 off)
- Apple iPhone 16e – £494 (9% off)
- Samsung Galaxy S25 Ultra – £1,109 (18% off)
- Samsung Galaxy S25 – £659 (23% off)
- Samsung Galaxy Z Fold 7 – £1,599 (£200 off)
- Xiaomi 15 Ultra – £964.02 (£334.98 off, non-Prime)
Oral-B Toothbrushes
- Oral-B Pro 3 plus travel case – £35 (£5 off at Currys)
- Oral-B iO2 – £37.99 (£8 off)
- Oral-B iO4 – £75 (£15.90 off)
- Oral-B iO5 – £84.99 (£30 off)
- Oral-B iO6 – £115 (£15 off)
- 2x Oral-B iO8 – £224.99 (£95 off)
- Oral-B iO9 – £179.99 (£20 off)
- Oral-B iO10 – £279.99 (£80 off)
Note that electric toothbrushes have inflated prices so we’ve listed the discount off the normal price rather than the original RRP which can make the deal appear far better than it actually is.
Smartwatches & Fitness Trackers
- OnePlus Watch 2R – £126.65 (15% off)
- Google Pixel Watch 3 (41mm) – £219 (37% off)
- OnePlus Watch 3 – £199.59 (20% off, non-Prime)
- Xiaomi Smart Band 10 – £33.99 (15% off)
- Fitbit Sense 2 – £161.49 (26% off)
- Garmin Forerunner 55 (42mm) – £110.09 (39% off)
- Samsung Galaxy Watch 7 – £219 (41% off)
- Samsung Galaxy Watch 8 – £274 (21% off)
- Samsung Galaxy Watch 8 Classic – £399 (20% off)
- Samsung Galaxy Watch Ultra (2025) – £479 (20% off)
- Samsung Galaxy Fit 3 – £39 (34% off)
- Huawei Watch Fit 4 Pro – £170.99 (32% off)
- Huawei Watch GT6 Pro 46mm + Freebuds SE 3 – £299 (21% off)
- Apple Watch SE 2 – £164 (8% off)
Tablets
- Apple iPad 11-inch – £284 (14% off)
- Lenovo Idea Tab – £149.99 (32% off)
- Honor Pad X7 – £71.99 (28% off)
- Google Pixel Tablet (256GB) – £299.23 (19% off, non-Prime)
- Samsung Galaxy Tab A9 – £75.99 (49% off, non-Prime)
- Samsung Galaxy Tab A9+ – £120.99 (42% off, non-Prime)
- Samsung Galaxy Tab S10 Ultra – £899.99 (31% off, non-Prime)
- Samsung Galaxy Tab S10 Lite – £259.99 (21% off, non-Prime)
Instant Cameras
- Instax Mini 12 bundle with film, case, album and stickers – £86.99 (21% off)
- Instax Mini 12 – £71 (11% off, non-Prime)
- Instax Pal – £66.99 (26% off, non-Prime)
Portable Photo Printers
- Instax Mini Link 2 – £85.99 (18% off)
- Canon Selphy QX20 – £94.99 (24% off)
Other
- Anker Power Bank (MagGo) – £17.99 (40% off)
- Sony WH-1000XM5 – £217.55 (16% off)
- Apple AirPods 4 – £105 (12% off)
- Apple AirTag – £28 (20% off)
- Apple AirTag four-pack – £84 (29% off)
- Samsung 50-inch QLED Q7FA – £389 (33% off)
- DJI Osmo Action 4 Essential Combo – £175 (37% off)
- Devola smart glass panel heater – £99.99 (17% off)
- Ninja Foodi Max Dual Zone – £154.99 (35% off)
Amazon
When is Amazon Prime Day 2026?
As mentioned in the intro, the Prime Day sales for 2026 won’t be confirmed until much closer to the dates.
However, we can assume they will take place in July and October again. For 2025, the first was four days long and the second was the usual two, so that may well follow suit again.
For reference, below are the dates for 2025 Prime Day sales and to give a good idea of when they might take place in 2026.
- Prime Day 2025: 8-11 July
- Big Deal Days 2025: 7-8 October
When they do come around, you’ll need to be a Prime member to purchase the deals. This usually costs £8.99/$14.99 per month or £95/$139 per year, but you can get a free 30-day trial in the UK or US if you haven’t signed up before. It means you’ll essentially get access to all the exclusive deals for free.
There are plenty more benefits which you can read about in our full guide to Amazon Prime.
Chris Martin / Foundry
Michael Vi/Shutterstock.com
Amazon Prime Day FAQ
Do I need to be a Prime member to access deals?
In simple terms, yes. The sale is exclusive to Prime members.
You will still find discounted products on Amazon available to anyone, but the best offers will be the ones in the Prime sale for members.
If you’re not a member, you can sign up for a 30-day free trial here, meaning you don’t need to pay extra to access the deals. Otherwise, it’s £8.99/$14.99 per month or £95/$139 per year.
What time will the Amazon Prime Day sale end?
The Prime Big Deal Days discounts will be available until 11:59pm on the final day, 8 October.
If the deals available aren’t quite what you’re looking for, then never fear. Other sales will no doubt take place over the Black Friday and Christmas period with rival retailers such as Currys in the UK and BestBuy in the US.
What products will be on sale for Prime Day 2025?
Amazon has loosely said that the sale will include a “wide selection from beauty and electronics to must-have gifts and seasonal essentials”, but that’s just the tip of the iceberg.
Just about anything you can think of will be on sale, from batteries to cat food to smartphones. As well as Amazon’s own devices like Kindles, Fire tablets, Fire TV sticks, Echo smart speakers and more.
Why trust Tech Advisor for the best Prime Day deals?
Here at Tech Advisor, we’re interested in the best Prime Day deals on, you’ve guessed it, tech and we’ll be extensively shopping the sale for you to find the lowest prices on phones, tablets, smartwatches, air fryers, electric toothbrushes, vacuum cleaners and lots more.
Our expert team has covered countless sales events over the years and knows how to spot and verify a deal – not all are as good as they might seem for various reasons.
As well as being able to spot a deal on instinct and experience, we go through a meticulous process of price-checking the individual product’s price history as well as cross-referencing it with official stores and rival retailers. We’ll also factor in extras like a free gift or service.
How to find specific Amazon Prime Day deals
If you want a discount on a particular item, then you can set up a deal alert by visiting the Prime Day deals page. If an item is discounted, you’ll get a push notification.
It’s a good idea to know what you want to buy in advance, whether it’s a type of product like an electric toothbrush or a specific model from a brand like Oral-B.
With hundreds of thousands of deals to browse, it can quickly get overwhelming so narrowing down your search is critical. We will be shopping the deals for you, so keep an eye on our Prime Day feed for the top deals.
Which countries is the Amazon Prime Day 2025 sale available in?
Prime Day October 2025 will take place in Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Netherlands, Poland, Singapore, Spain, Sweden, the U.S., and the UK, and, for the first time, Colombia, Ireland, and Mexico.
Author: Chris Martin, Managing Editor, Tech Advisor
Tech Advisor Managing Editor Chris got his break as a reporter at infamous site The Inquirer and has been with us for more than 12 years. With a BA degree in Music Technology, audio is his specialism, but over the years he has reviewed all kinds of gadgets, from smartwatches to mesh Wi-Fi to coffee machines.